Trucks of the 1973-1987 GM variety are killing it these days. They were made by the millions and they have become a really hot commodity when it comes to hot rodding and building. Ironically most guys call them “square body” trucks but the truth is that the internal name of them at GM was “Round Line” as they have a rounded design to the tops of the doors. Weird, right? Anyway, these things were good right from the start and this 1977 video that shows the options for engines, drivetrain, two and four wheel drive, is a good take. We love 1970s four wheel drive trucks on narrow, knobby tires. There’s something so great about that look. We found it to be interesting that apparently there was no big block available in 1977 as they list only the 400ci engine as the biggest of the bunch. The 305 made its debut that year as well. We’re not sure that is worthy of celebration.
Chasing the truck video is a film about the 1978 Malibu and this is cool. The video is a training film and since we’re still pretty early in the game after GM downsized its whole lineup in 1977, you’ll see and hear a lot of defense of this move in an era where American cars were porky as hell and the size of a starter home.
The G-body has come on to become one of the most popular styles for stock car racing and drag racing. Not exactly a shock here but none of that stuff is brought up in this film. It’s all about how the salesmen should pitch the car to customers and overcoming their objections while throwing some subtle shade at other models in the category.
This is all good stuff!
