Today is the day that teams from around the world will start the 40th running of the Dakar Rally, without question a pinnacle point in automobile racing. It’s an endurance run, it’s a grueling rally, and it’s a a geographical battle between man and machine, with the deck stacked against both. This year the route is once again in South America, and will showcase Peru, Bolivia and Argentina:

This year, one of the Dakar rookies is BFGoodrich Performance team member Bryce Menzies, who will be running the event with co-driver Pete Mortensen in a Mini John Cooper Works X-Raid two-wheel-drive machine. They will be the only Americans competing at this year’s event in the car class. We’ve seen Menzies’ work at Red Bull Frozen Rush…the dude works best when he’s barely on the edge of control, but Dakar is just a touch more punishing than a ski slope in Maine. With about 5,600 miles of route to cover and days of being at nearly 10,000 ft of altitude, the course is going to push the team and all potential racers to their upper limits.

BFGoodrich has been at work preparing for the 2018 Dakar event. With 13 wins notched on their belt, there is still plenty of room to improve and that’s what the company has done with the new All-Terrain T/A KDR2+ tire. The goal is to earn notch #14 and to prove the science that has been invested into the KDR2+. The 2018 Dakar will run through January 20th, 2018.

GREENVILLE, S.C., Jan. 4, 2018 – BFGoodrich^® Tires is seeking its 14^th overall Dakar win as it launches a custom tire to compete at the legendary off-road endurance race known for pushing vehicles, and drivers, to their limits.

BFGoodrich^® Tires had 13 first-place finishes at the Dakar Rally between 1993 and 2017. The brand plans to continue its dominance in the epic rally in 2018 with a new tire built for a new era. The 2018 Dakar Rally begins Jan. 6, crossing Peru, Bolivia and Argentina in 14 stages.

A tire as tough as the Dakar Rally

 The BFGoodrich^® All-Terrain T/A KDR2+ was conceived, engineered and manufactured with one goal in mind: win the Dakar.

BFGoodrich engineers have spent the past year studying the terrain of the 2018 Dakar route and data collected from past rallies in the Sahara Desert and South America to make the KDR2+ a tire that could withstand the punishments of Dakar. The tire also incorporates various tire technologies found in aviation, agriculture, civil engineering, mining and circuit racing.

“The KDR2+ is the result of testing and a lot of data. All of it helped strengthen two characteristics of the tire that are essential to Dakar racers: versatility and reliability,” said Matt Hanlon, the engineer who leads the BFGoodrich^® All-Terrain T/A KDR2+ project.

To win Dakar, racers and tires must be efficient in all conditions

 The Dakar course is as varied as the continent of South America. It runs through hard-packed dirt, sandy flats, towering dunes, water crossings and loose rock. Drivers go from extreme hot to extreme cold and climb from sea level to more than 13,000 feet elevation. A one-dimensional tire won’t survive.

The new KDR2+ tire features enhanced grip and improved steering response and traction – especially on muddy ground – with no detriment to overall performance. The improvements also include a more open tread pattern and reinforced casing.

Another notable achievement with the KDR2+ is its ability to run on both two- and four-wheel drive vehicles with the same level of performance, regardless of vehicle type.

Made in America to win at Dakar

 When the KDR2+ hits the dirt in Peru, the tire will complete a journey from concept to production featuring the BFGoodrich manufacturing facility in Tuscaloosa, Ala., which also produces BFGoodrich^® racing tires for a variety of disciplines, including North American desert and short-course racing.

“We are excited to be offering the new BFGoodrich^® All-Terrain T/A KDR2+ to our racers in the 2018 Dakar Rally,” said Chris Baker, motorsports director, BFGoodrich Tires and Michelin North America. “The Dakar is known as one of racing’s biggest endurance challenges and we’re proud that this new tire will contribute to the rally’s storied history.”

BFGoodrich racer Bryce Menzies is the only American racing the car class at Dakar

Champion off-road racer Bryce Menzies and co-driver Pete Mortensen will be the only Americans racing on four wheels at this year’s rally. A veteran of SCORE desert racing, he planned to race in last year’s Dakar Rally but withdrew due to an injured shoulder. A BFGoodrich racer, Menzies will be rolling on KDR2+ tires in his X-Raid Mini John Cooper Works 2-wheel drive buggy.

“Missing last year’s Dakar because of an injury was disappointing but I’m glad to be in good health and ready for the 2018 rally,” Menzies said. “The Dakar course is diverse and challenging, but the team has prepared and the vehicle and tires and ready to go.”