We told you about a week ago that MSD was going to expand the scope of their business far beyond the bounds of ignition systems and here’s the first bombshell and it is Atomic, literally! MSD has developed and announced their new Atomic EFI system at SEMA. This is a true “plug and play” EFI setup that is self learning and requires no lap top or user tuning. It also uses a returnless fuel system, meaning that the stock gas tank in most cars will not require modification to use it. We’re super impressed that the company kept this deal on such tight lock down for so long. We had not even heard any whispers of the Atomic EFI system until news hit the wires just recently!
Look for a more indepth look at MSD’s Atomic EFI system this week as we report live from SEMA. For now, here’s MSD’s release. This is a slick deal!
NEW MSD Introduces Atomic EFI – The Easiest EFI to Install
MSD has led the automotive world in performance ignitions for over 40 years and now we are rewriting another industry standard. Using current aftermarket options to convert a vehicle to EFI can be difficult and time consuming but with the all new Atomic EFI, all that is going to change. Atomic EFI is a throttle body kit designed to update old engines with outdated carburetors to a fuel injection system with all of the modern benefits of EFI.
Atomic EFI was designed for the car guy. It can be installed by anyone with access to basic tools and a car with a 4-barrel carb. No laptop is required and the owner doesn’t need to understand how to tune a fuel map because we do all that for them. In fact, we do a lot of the wiring for the user too! Instead of having countless sensors that have to be installed on the engine, we incorporate the TPS, MAP, IAT, and more right in the throttle body so the user never has to worry about them.
The best part of the Atomic EFI system is the returnless fuel feature. MSD uses pulse width modulation technology to control the fuel pump so that you only need one line. This means most users can keep their existing fuel tank pickup and never have to modify the gas tank. A small external Power Controller is required for the fuel pump and fans, but MSD implemented CAN-Bus technology to keep wiring minimized.
The Atomic EFI is scheduled to be on store shelves in January 2012.
To find more information on Atomic EFI’s great performance specs, or to see just how easy installation truly is go to www.AtomicEFI.com.
$1200 or under, and I’m sold. I can only hope.
In somewhat related news, some friends just won Best New Product at SEMA! So excited for them!
Also, is this boost capable?
That does sound intriguing. Not so much because I’m afraid of a laptop, but it cuts down on alot of other supporting modifications required.
Target price please.
Ignition control?
I wonder what kind of HP levels this will support..
Cost is always important. It’s cool that it doesn’t need a return fuel line, but to say a gas tank or fuel system doesn’t need modification can’t be true, at least not if you drive with your gas tank below half full, and certainly if the tank drops below a 1/4 full. The gas tank will need a sump, or baffles, or both or a surge canister will be needed.
Looks interesting, the two current TBI plug&Play systems are $2,000. I would expect this to be about the same.
If it’s a few hundred less I will give it some serious consideration.
the Throttle body looks nice, maybe they will sell that by itself and you could use it with the MS controler??
I’m glad they are expanding into the EFI market. I think as time keeps marching on and more modern cars that have excellent ignition systems from the factory are becoming hotrods aftermarket ignitions will become less and less relevant.
Jegs has it for 1990 for the basic kit, and 2290 for the master kit which includes the fuel line, pump, filter, etc
I wonder what it’s got booster venturis for? 😀
I wonder what it’s got booster venturis for? 😀