Smell that? It’s cheese. This video produced by Pontiac to teach dealers and salespeople about the “all new” 1987 Pontiac Fiero is late 1980’s perfection. Featuring two stiff, fake news people and some really campy skits and acting to promote the car, you just can’t help but watch. The Fiero never quite caught on as GM wanted it to. There were a multitude of reasons but the anemic 2.8L V6 may have been one of the biggies.
Fieros have a cult following today and of course thousands of them have been “converted” into kit cars with oddly proportioned Lambo and Ferrari bodies hanging off of them. 370,000 Fieros were produced between 1984 and 1988. We hated them for a long time, but now we kind of want one to mess around with. Time heals all wounds.
Here’s the cheesy promo video!
