We’re back with another new title from the people at CarTech and this one hits us right between our muscle car loving eyes. The book, “Hurst Equipped: Factory Special Muscle Cars, Speed Parts, and Legendary Race Cars” by Mark Fletcher and Richard Truesdell is about the most comprehensive look we have ever seen into the life and times of the Hurst brand.
It’s all-encompassing from the cars, to the people involved, the successes, the failures, the pivots, the growth, and the man behind it all George Hurst. In some ways it is a really happy story and in others it isn’t. The craftiness and smarts of Hurst combined with the hard-nosed business attitude he needed to employ to plow his way to the top of the industry is really interesting.
Some of the most interesting stuff in this book comes from the places we least expected it. Many of the stories like that of the Hurst Hemi Dart and Barracuda program or the Hurst Olds program have been told and told but the really neat stuff is perhaps a little less sexy. The Jaws of Life for example was great to learn bout in a depth we had never experienced before.
The strength of this book (to us) is the fact that it brings more detail to the things we “knew” already, thereby educating us and it really shined a light away from the “typical” Hurst content to show the breadth and depth of the whole enterprise.
Behind it all though are the people and the people are never far from this story telling.
Fletcher and Truesdell have done a thorough and interesting job here. The Hurst brand is still going strong in hot rodding. Yes, it’s a lot different than it was 50 years ago but it’s still here, trusted, and cool. That’s an amazing thing and this book sets the foundation for why. A solid read.