We like it when a car company allows creative people to run with good ideas. Dodge has been all over this recently. They had the highly successful Durango campaign that tied into the Anchorman movie series with Ron Burgandy pitching the trucks to a national audience and now we have the “Don’t Touch My Dart” campaign which places Craig Robinson (best known from The Office) and Jake Johnson (best known from the TV show New Girl) front and center with the action all surrounding Robinson’s new Dodge Dart which he will not allow his neighbor Johnson to touch.

These ads seem almost like improv acts where the two guys were given the basic premise and then told to run with it. We’re interested to see if you agree because the interaction between the two guys seems very spur of the moment as opposed to being tightly scripted. The again, they are professional actors so perhaps they are just making it look that way. No matter the method, these are funny enough that we thought you’d get a kick out of seeing all of them. The first ad, “Voice Touching” is pretty much our favorite and you’ll see why when you watch it.

Advertising like this is interesting to us because it is a complete departure from the standard issue protocol where a car is shown, its virtues are touted, and you are told the price. Nowhere in these videos are you hit over the head with anything other than the fact that the Dart is a precious commodity that Robinson wants to protect at all costs. These things have a viral nature to them and several of the ads have already been viewed over a million times on YouTube and seen by countless more eyeballs on network television, where we first stumbled up on the first one.

We’ve yet to drive a new Dart but so the jury is still out on that front but we can tell you that the ads are funny as all get out.

SCROLL DOWN TO SEE THE DON’T TOUCH MY DODGE ADS – THESE THINGS ARE HILARIOUS