Among the more insufferable things that the internet likes to do is to become indignant about dumb issues and then champion them as some sort of lame ass cause. Take for example the recent discovery that the turbocharged four banger 2015 Mustang model will be called the Mustang EcoBoost. You would have thought that Ford announced each time one of these cars was sold a baby seal was going to get clubbed by the way people have reacted. NEWSFLASH: the name of a car or option group on a car has historically had little to no effect on its sales, outside of a few outlying examples. More on those in a minute. Can you remember how the world went nuts when Chrysler announced that they were reviving the Charger as a four door sedan? We remember it plain as day because everyone was screaming about how dumb it was, how it was bound to fail, and how it somehow violated some sacred trust between Chrysler and the universe. The car has been on sale for like 10 years now and showing no signs of going anywhere anytime soon. That’s some kind of a failure.
The same story can be told with Chevrolet bringing back the Malibu and Impala names a few years ago. Both of those models have gone on to be huge sellers for General Motors despite the crying of people who believe that unless they were offered with a W-motor or a big block, those names should had forever lived in the shadows. The Mustang EcoBoost name makes the most freaking sense, kids. Being that there is no more SVO, it would be pointless to call the thing an SVO Mustang. Being that no Mustang owner in their right mind wants a direct tie to the Fiesta or Focus, calling the thing a Mustang ST is a dumb idea, and since giving it a name that sounds like it was stolen from Porsche and/or Mercedes doesn’t make any sense, EcoBoost was the best choice. Why the hell can we just no call things what they are, right?
If there has been one car in American automotive history that suffered for its name it was probably the 1955 and 1956 Dodge La Femme which was a version of the Royal Lacer specifically designed and marketed towards women. Despite some marketing effort, the company only sold a couple thousand of them and stopped making them after 1957. The name immediately alienated male buyers and obviously female buyers weren’t all that into it either. The project was scrapped at the close of 1957 operations.
So bottom line. Stop crying about the name. If you want one bad enough buy the car, get your heat gun out and remove the current badges and glue some 1990s Mustang SVO badges on the car and then tell all the guys at the cruise night that you own a one of one car. Meanwhile the rest of the world will be out pounding on their light, 300hp, nimble EcoBoost Mustangs. Put a sock in it already!