Chrysler is living a weird double life right now. They have the whole Dodge mojo working with the Hellcat powered Challenger and Charger, they have the blown Challenger Drag Pack on the way, and they have a pretty robust of engines that fall below that Hellcat mill to keep things interesting as well. They are also producing a LOT of killer advertising. Chad showed off some good ones recently and this one is probably the best of the bunch, featuring “John and Horace Dodge” battling it out in a car chase that spans 100 years of performance cars from the company. It is a fun watch and there are some really cool cars in the video. It is about a minute long and you can press play below to see it.
On the flip side of the double life, there’s everything else that’s going on. They just killed the pentastar logo, they are turning the Jeep brand into some sort of horrid joke one model at a time and there’s this ever louder drumbeat of pushing manufacturing off shore. There’s also the Ram Promaster which is the most horrible looking thing ever to fall out the end of the factory. There are parts of us that think the whole Hellcat thing is a pretty good “shiny thing” diversion for all of us to stare at as the company jettisons more and more of its domestic presence in stuff like road racing. Maybe we’re wrong but when the “hits” just keep on coming, it makes us wonder.
So…back to that shiny thing. This is a fun ad and it was really well done. Which classic Dodge would you take from this 100 year car chase?
PRESS PLAY BELOW TO SEE THE DODGE BROTHERS GET AFTER IT DURING A 100 YEAR LONG CAR CHASE!