Squarebody Cinema: Check Out This Salesman Training Video On 1974-75 Chevrolet Trucks


Squarebody Cinema: Check Out This Salesman Training Video On 1974-75 Chevrolet Trucks

Yes, we do want the “Dooley” as much as you do, but that’s jumping ahead. One of the greatly ironic naming conventions in automotive history belongs to GM and the line of trucks that the world has called “square bodies” for decades. Why? Because in house these were known as the “round line” trucks due to the round curved line at the top of the door. It’s just funny in the same way that calling a fat guy Tiny is, we suppose.

Anyway, check out this video from nearly 50 years ago. You’ll snicker at some of the claims made about emissions equipment, performance, and the “technology” of the day. There are some fun experiments a violent encounter with a chassis shaker table, and a whole lot more.

This was getting into the height of malaise in the 1970s but as we have often said, no one really screwed up trucks. Perhaps because anything over a 6,000 GVW rig did not need a catalytic converter so they were not forced down that road.

We love these trucks and they are continuing to rocket up in value. Where’s our time machine?!

Press play below to see some sweet 1970s GM truck promotional film!


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