Before you launch into a “That’s CGI!” campaign, can it. You are wrong and we’ll prove it in the videos below. We thought for sure when we saw a film made by BFGoodrich that featured several of their off road tires being pushed out of the back of an airplane at 10,000ft to see what would happen when they reached the ground that it was a computer generated situation. We have both the finished product and a “making of” video below and the “making of” video shows the sky diver jumping out behind the tire to get the amazing and dizzying shot of the tire leaving the back of what seems to be a plane normally used for skydiving.
The point of this exercise was to create a scene where the tire shows how tough it is by crashing into the Earth at terminal velocity and not failing in any way. Amazingly, the idea worked and the tires were able to be bolted onto a Jeep after crash landing and bouncing across the desert. Perhaps the most awesome part of the video is watching the bouncing. When these things land they take massive bounces back into the air multiple times and it is pretty impressive to see that the side walls do not fail, they to do not blow off the bead, and when the crew gets to them they are pretty much unscathed.
The visual of the tire free falling is amazing and weird and the way it moves around in the air is a study in the bizarre aerodynamic properties of the wheel, the tread, and the overall shape. It flips and rolls, and floats, and just really does look like the movements and the environment were created on a computer, but they weren’t. Yes, this is a wacky promotional idea, but it certainly has worked because places like us and virtually every other outlet on the interwebs has picked up on it and BFG wins big time with this freebie promotion of their new off road tire. In the same vein, we don’t feel bad running the video because it is a great watch!
PRESS PLAY BELOW TO SEE THE FINISHED AD/FILM FIRST AND THEN THE MAKING OF MOVIE BELOW IT – BOTH ARE DEFINITELY WORTH THE CLICK!