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Lotus To Pull Out Of The U.S. Market Next Year


Lotus To Pull Out Of The U.S. Market Next Year

Lotus Cars is almost done in North America next year. The British sports car maker, known for focusing on light cars with killer handling, will wrap up this year with the Evora road car. An airbag waiver that they had been operation on since the Evora coupe was launched expires and Lotus has decided not to spend money on engineering a solution (See below). Honestly, the entire company is showing bad signs, as the company recently laid off 325 employees, roughly a quarter of the entire Lotus workforce. The lineup consists of three cars: the Elise and Exige, track monsters powered by the same 1.8L Toyota four-banger that was in the last-generation Celica,the basic premise of which has been around since 1996, and the Evora, a slightly larger coupe that debuted in 2008 that uses a mid-mounted Camry 3.5L V6.

It isn’t clear yet whether Lotus will still sell track-only cars, but with all of the signals coming out of the headquarters, it’s safe to say that Lotus is going to need an intervention soon if they hope to remain in business. It’s also safe to say that quite a few other companies are taking note as well: Hennessey, Rinspeed, and Tesla utilize the Elise platform as a basis for their vehicles. There is also no word as to Lotus’s racing plans.

Lotus has gone through financial issues before. When Lotus founder Colin Chapman died in 1982, the company was in the middle of the DeLorean scandal, Lotus Group having designed the chassis for the DMC-12. Since then, the company was chaired for a few years by David Wickins of British Car Auctions, then went into joint ownership between GM and Toyota. GM sold the company in 1993 to A.C.B.N Holdings, and a majority share of the company was sold in 1996 to Proton, a South Korea manufacturer. Currently the company is completing a consultation process in order to reverse the current financial troubles.

UPDATE: Lotus North America’s CEO, Arnie Johnson, sent the following statement to Jalopnik:

“We would like to comment upon the rumours that are circulating on social media and online, Lotus is committed to the North American market and will indeed produce a 2016 Model Year Evora that will be fully U.S. compliant. We will not be producing a 2015 model year Evora, therefore, there will be limited availability of 2014 model year cars over the next few months.”

So, for now, the Evora is going on hiatus, to return in 2016. That’s one encouraging sign, but that also means that Lotus will have to survive on the current stock of Evora and the occasional Exige/Elise sale.

Lotus Evora


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3 thoughts on “Lotus To Pull Out Of The U.S. Market Next Year

  1. Whelk

    I hope they manage to work things out. I’ve always had a hankering for the Esprit. I still hope to find an old affordable one someday.

  2. ka67_72

    If some states allow bikers to ride without a helmet why can’t we decide if we want airbags, anti-lock brakes, etc. I personally prefer driving something that wants to kill me. It’s like the difference between riding “It’s a small world” or jumping in the tiger enclosure. Maybe then you could choose between a 4000 lb fat pony car or a sub 3000 lb one. A ZR1 with all its weight saving components is 3400 lbs!

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