As soon as we laid eyes on MSD Ignition’s Atomic EFI system at the 2011 SEMA show, we knew that the boys in El Paso had just pulled the pin on a grenade packed with awesome. Apparently, lots of you out there in hot rodding land were off the same mind because the company has been deluged with orders and they continue to flood in on a daily basis. A couple of weeks back, MSD’s President, Russell Stephens published an open letter on the company’s website talking about how the company is ramping up production to meet demand while maintaining their existing processes, like dyno testing every single unit before it leaves the manufacturing facility.
We’re happy for the hard working folks at MSD to have such a big win on their hands. If you are one of the people patiently waiting for your Atomic EFI system to arrive at your house or local speed shop, it shan’t be long now. Stephens reports in his letter that the company is projecting to be caught up in the next couple of weeks. The beauty is that the system is so damned easy to install, once it lands in your hands you can be cruising later that day!
Here’s the letter that MSD President Russell Stephens published on the company site earlier this month –
Re: Atomic EFI Availability
Dear Atomic EFI Customer:
I would like to thank all of our current and future customers for the overwhelming interest and positive response to our new MSD Atomic EFI system. From the start, our goal was to deliver an electronic fuel injection system that reduced wiring, was the easiest to install, increased horsepower, looked great under the hood and gave you the performance benefits of electronic fuel injection. When we finished the development and all the testing, we knew we had accomplished our goal. We also were optimistic that enthusiasts like you would recognize the benefits and buy the Atomic.
Well, the last two months have shown we were right about both the quality of the product and that the market would want it. However, we underestimated how many customers would want to buy the Atomic EFI as soon as it was introduced. The acceptance by the market for the Atomic EFI has been unbelievable and exceeded our wildest expectations. Even though we have continued to increase our shipping of Atomic EFI systems every week since mid-January, orders continue to significantly outpace our original planned capacity, which has resulted in customers having to wait to get their Atomic EFI system.
The MSD team has been working overtime to increase production and we’ve taken the following actions to catch up on the Atomic orders:
• Expediting delivery of all system materials
• Tripling production capacity by adding people, second shifts and overtime
• Setting up a second dyno team (every system is tested on an engine dyno)
Our goal is to be current with orders by mid-April unless we have material delays or new orders continue to exceed our adjusted forecast. I apologize to you for having to wait for yourAtomic EFI system but I know the first time you start your engine with the Atomic, you will realize it was worth the wait. In addition, MSD is also extending the free MSD 6A promotion through the end of May to ensure everyone that orders an Atomic EFI system by May 31, 2012 won’t miss out on this great offer.
Thank you again for your interest in the Atomic EFI and your support of MSD.
Best Regards,
Russell Stephens
President
Nice setup, but I’m not ready to pony up over 2 large for this. Someday perhaps.
Still. Not. Cheap. Enough. Go Megasquirt!
Actually, this is a good transitional product for old carburetor types that aren’t ready for the complexity of real multiport fuel injection. But it does give up some of EFI’s advantages by relying on ordinary “wet” manifolds instead of longer “tuned-length” dry intakes.
Good to hear!
i have a 1965 chevelle convertable, i put in a 67 396 with a mild cam 9 to 1 compression punched out 60 over. the car has a 5 speed manual trans, a stock hood and a low profile intake would i have the hood clearence for the msn efi system?the system looks really nice……
just saying