(By Tom Lohnes) – The Kia K900 has been somewhat of a failure in America, moving only 305 units in 2020. With a luxurious interior and optional V8 power, it’s anonymous looks hold it back in a segment full of standouts. Well a new facelift has been called for, and maybe some more sales will come with it.
Although a small update, the new look on the front actually makes the K900 look like the luxury car it is and not just an upsized optima. The front and rear both receive Kia’s new badge, which helps with the upscale look. Power remains the same, with the base 3.3-liter Twin-Turbo V6 or 5.0-liter V8 available making 365 and 429 horsepower respectively. The K900 takes a different approach to luxury than its German rivals, with softer suspension, a quieter ride, and a focus on interior quality over sportiness and tech.
The problems with the K900 begin when all the things I listed above end, however. Kia is effectively cannibalizing themselves on sales because the Genesis G90 is the same car underneath and inside, just with a more striking design and maybe the coolest wheels on the Market. Like the dearly departed Hyundai Eqqus, the K900 is a premium car from a mainstream brand, and that can be a hard sell.
If you do want a K900, there is definitely no shortage of them, go find one at your local Kia dealer and you’ll be pleased to find that they are prices tens of thousands of dollars below competitors.