The OEMs have totally failed in recent times at making over the top, ridiculous pickup truck ads. Sadly it has been Toyota that had cool stuff like their trucks dragging the Space Shuttle and driving their junk through flaming hoops (literally) in recent times. Ford has had Dennis Leary insulting you into buying an F150 and Chevrolet has relied on images of cowboys and junk to encourage you to man up and buy a Silverado. Back in the day it was all about doing stuff that was completely nuts (and maybe not all that impressive after you study it) to prove that your truck was the kind of the hill. Ford fired a famous salvo when it used an F-250 to literally haul a Chevy up a hill on its back and then Chevy fired back by pulling and carrying Fords while finally dragging the mountain itself down the road.
When Chevy had its “like a rock” ad theme going Ford would make fun of them and challenge what they were saying, etc. Ironically those were the days when the domestic manufacturers were losing share (in all facets BUT trucks) and struggling to survive. Today they are all decently stable and cranking out product that can compete on the world stage and it seems that the advertising fire has gone. This video is a hilarious 1970s attempt to show how awesome Chevy trucks were.
There’s an insanely long train of log trailers hooked together and to the back of this one ton truck, which the ad claims has only been fixed up with the addition of additional springs to help with the load on the back of the thing from the trailer. The truck has some sort of giant “computer”/adding machine thing on the passenger side of the seat when the “logger” jumps in, kicks ‘er into drive and then tries to make off with the logs. The announcer is very clear to say that the truck is pulling the logs on a “level” road. We’re thinking that uphill may have been an issue, but maybe with only 175 tons it would have just jammed right though. This is good stuff!