When my pop told me to grab the “old book” out of the cab of his truck the other day, I didn’t know what to expect. What I found was an official program from the 8th annual NY International Auto Show held on April 4-12, 1964. In this 200 book are hundreds of pages of ads and great photos talking about all of the new models, innovations, and technology hitting the road in ’64. Outside of the usual American suspects you’d expect, there are dozens and dozens of weirdo import cars that we had largely never seen or heard of. Simcas, Renaults, Skodas, Rovers, and Hillmans among a crowd of others. Ever heard of a Humber Super Snipe?!
We’re going to run a bunch of blog items of scans from this book showing you the ads and the cars that the world was buzzing about in 1964. Today we’ll stick to companies and models you have heard of, but we can promise you many surprises and cool twists along the way. It is an eye opener to see all of the options people had in 1964. The automotive landscape has vastly changed since those days in the early 1960s with companies folding up and consolidating over the decades to leave a mere handful in comparison to what there was when LBJ was in office.
Scroll down to see this first dispatch from the 1964 NY International Auto Show program!
Neat.
Great stuff.
See if there’s a pic of the Simca’s engine. Folks will be surprised and swear it’s a pic of something else.
Dan
Illustrated ads instead of just product photos! Bitchin! (Sorry Northmore & McGuire)
And those Buick and Lincoln ads aptly demonstrate one of the problems of the modern “aero” era — not very many of today’s vehicles could be effectively identified to the masses through a headlamp close-up or even a profile shot.
Brian, this is certainly not the 1st time you’ve mentioned your dad’s collection.
Stored in the cab of a truck?! ‘Hope the truck is in outa the weather…
Possibly, you could get it all together and maybe create a temperature and humidity controlled room to preserve it and dole it out to us as you can.
Does Walt Reynolds have that kinda memorabilia collection, too?
Save that kinda stuff for posterity!
Brian,I have the 1970 and 1971 and 1982 editions of it! Neat stuff in there. Im the original owner of the 1982 edition.
you have to admit–the cobra ad says it all—“why yes,officer,i DO know how fast i was going”
As a Checker owner I can say first hand that they have way more in common with a Tri-Five Chevy than they do with a Rolls, Jag, or Benz. But that comparison would not have been as sexy as the others back in 1964. Thanks for posting these, they were all cool.