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Ford Racing’s Jamie Allison Discusses Ford’s Exit From NHRA Pro Drag Racing Sponsorships


Ford Racing’s Jamie Allison Discusses Ford’s Exit From NHRA Pro Drag Racing Sponsorships

Jamie Allison, the respected director of Ford Racing sat down for an interview recently and went into a little more detail into why the company has decided to stop backing NHRA professional drag racing after the 2014 season. There’s not many surprises in here and many of you pinpointed the suspected reasoning behind the decision. Allison talks about shifting the support to the “production based” side, translating to us into, “We want to sponsor stuff that connects people to cars we actually make.” It logic that’s pretty tough to assail.

As many of you know, Ford is governed by the “One Ford” principle where its cars, management, and philosophy are all directed into creating an organization that is largely uniform all over the world. This is why stuff like the Econoline van is going the way of the dodo (they are only sold here), why vehicles like the Transit (formerly something only seen in European and other markets) are coming, and why the Mustang will be sitting on a chassis with IRS that is shared with other cars. This philosophy has to be part of the Ford Racing world as well because seemingly every other function of the company is involved with it.

While not full of juicy insider information, the interview is good and goes into more depth than the paragraph statement that we ran on Monday.

READ THE COMPLETE INTERVIEW COURTESY OF FORD RACING BELOW:

DEARBORN — FordRacing.com sat down with Jamie Allison, director, Ford Racing, to discuss Ford’s business decision to end its team sponsorship support programs in the Mello Yello Series at the end of 2014.

Q: Is Ford Motor Company getting out of drag racing at the end of 2014?

A: No, not at all. Ford and drag racing are inseparable. We have, however, made a business decision to end our team sponsorship support programs in the Mello Yello Series at the end of 2014, but will continue to support NHRA grassroots and sportsman drag racing efforts at a strong level.

We at Ford see the two landscapes of NHRA: the Nitro Pro level and the Enthusiast/Sportsman level. We are just shifting our focus and support toward the production-based sportsman level. That point is very key since we fully intend to support our customers and Ford enthusiasts who buy and race Ford products around the world.

Q. Why, with such a storied history, would Ford leave NHRA Funny Car?
A: It was a very tough decision, especially because of the deep, long-term relationships we have with both the Force and Tasca families over decades. We made a business decision as we evaluated the Pro/Nitro level in the sport this past year, reviewing our investment, the returns from activation, television ratings and overall product/technology relevancy. It is vital that we align our motorsports at Ford to closely match our global products, technologies and customer outreach, especially in this ever-changing automotive world. Again, we want to reinforce Ford’s continued and deep commitment to the roots and foundation of NHRA and drag racing, in the sportsman level in the sport.

Q. How will Ford be supporting the grassroots/sportsman racers?
A: It is important to note we actively support sportsmen and enthusiasts in drag racing, sports car racing, off-road racing, and rallying and many others as a core element of our motorsports and enthusiasts strategy.  We develop and support race-prepared cars like the Boss 302R and 302S in sports car racing, in Europe we support privateers rallying in several categories with Fiestas, produced by our partner M-Sport, across all levels, and we have developed a lineup of crate engines for various racing series around the world.

In drag racing, we will continue with production of our highly-successful Mustang Cobra Jet race cars and will continue to support Ford racers with engines/parts support and contingencies in many of the popular classes.

We have built and sold 200 Cobra Jets so far and we will deliver another 50 this year. We also have the most rewarding contingency program of any manufacturer in drag racing that pays for the success of any Ford, no matter the model year. We offer generous payouts for wins and championships for Cobra Jet racers that are second to none. In addition to NHRA, we also post contingencies in NMRA and NMCA drag racing for our loyal customers.

This is a very important enthusiast and customer base for us, and we look forward to helping those who want to race Fords to do so at this level of the sport.

Q. Is Ford Motor Company lessening its involvement in worldwide racing with this decision, and the previous decision to depart from the World Rally Championship?
A: No, not at all.  We are more active than ever around the world in supporting grassroots and enthusiast drag racing, sports and touring car racing, stock car racing, off-road racing, stage rallying, and action sports as part of our overall racing programs.

We review all our motorsports programs regularly to ensure they are relevant and returning good ROI for the company and supporting our outreach to our fans and customers. We’ve upped our NASCAR efforts this season with the addition of Penske Racing in Sprint Cup and Nationwide and also expanded our Global Rallycross program in alignment with the debut of Global X Games earlier this year. Our continued partnership with M-Sport in rally ensures that we offer the latest and most competitive Fiesta in rally with our Ecoboost technology. We are committed to look for motorsport and enthusiasts opportunities that fit with and showcase our global products and technologies.


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7 thoughts on “Ford Racing’s Jamie Allison Discusses Ford’s Exit From NHRA Pro Drag Racing Sponsorships

  1. BBR

    Ha! So explain how NASCAR junk fits this: “It is vital that we align our motorsports at Ford to closely match our global products, technologies and customer outreach, especially in this ever-changing automotive world”!

    1. cloyce kemp

      larry dixon ,i used to be a fan of yours.but after this remark about courtny,i hope u never have another top fuel ride!!!! i hope her dad has a talk with you behind the trailer!!!!!!
      that would be right

  2. Deuce

    Courtney can promote toy cars but big John is the king of sales if they realized where there bread is buttered..maybe we see funny s on the back of a 4wheel open trailer like in the 70s history has a way of repeating itself.and million dollar provost for there few seconds of fame almost like Evel Knevel hay maybe the can jump the snake river

  3. Big Dave

    I think the message is clear…..built and race production based models and they will support it. It’s back to win on Sunday and sell on Monday. The last time I looked in a Ford showroom I didn’t see any Funny cars or rails for sell.

  4. cools

    I don’t know of any “grass roots racers” with a hundred grand layin around to by a new cobra jet!Bad move on fords part as I will never buy another one myself!!They should pull out of nascar to cause you cant buy what they race cause those cars are front wheel driveand v6 powered of the showroom not rear wheel drive and v8 powered like they race

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